March 5th, 2010
If you’re a sales or marketing professional, you may already understand the importance of using multiple modes of delivery to get your message across. But are you truly using every means necessary to close the sale? In this post, we’ll look at the top 10 uses for an affordable projector rental as a powerful tool in sales and marketing.
1. Sales Meetings
Using a projector rental says “I am a professional. Our business is successful and we take these presentations seriously. I care about you as a potential client.”
2. Sales Training
It’s no secret – the best sales people often receive the finest training and guidance. Elevate the level of your sales training with visual support by using a powerful, professional LCD projector.
3. Educational Purposes
Pharmaceutical reps aren’t the only members of the sales profession who provide helpful (and sometimes mandatory) educational opportunities to clients and vendors. A rental projector makes it faster and easier to deliver professional grade training and education, at a reasonable cost.
4. Nailing the Takeaway
Odds are, you’ve got visual learners in your audience. Drive those key points home with clear, vibrant visual aids.
5. Adding movie or video
If a picture is worth 1,000 words, video must be worth many time more. Adding video can really spice up a presentation where still images would simply fall short.
6. Explaining technical data
Delivering highly complex or technical data? Count on an LCD projector to make things clear to see and easy to understand.
7. Closing more sales
From network marketing to pharmaceutical sales, a rental projector can make or break a sale. Let’s face it — you need that visual element to complement your verbal presentation.
8. Exhibit statistics in a bright, vivid, easy to understand format
Patient study results, sales tracking, bottom lines, trends and other forms of statistical data become simple to see and easy to gauge with the use of colored charts.
9. As a thank you gift or incentive
Why not gift a weekend projector rental as a way of saying “Thanks for your business.”
10. R & R
You work hard, and you deserve a break, too. Imagine relaxing and unwinding by watching your favorite sporting event or classic movies on an in-home DVD projector. Did you know we rent projectors for personal use, too?
No matter what the reason, sales and marketing professionals from countless industries rely on the versatility and visual impact of an LCD rental projector. Click here to reserve your projector rental today from Projector123.com.
February 19th, 2010
Planning a professional dinner meeting? Use these helpful hints for creating a memorable presentation.
Dinner meetings are becoming increasingly popular in industries throughout the U.S. Until recently, these intimate educational sessions were primarily used by pharmaceutical reps in search of uninterrupted time with busy physicians, but today, more and more executives are taking part in educational dinner meetings.
Typically an intimate gathering, a dinner meeting may include anywhere from half a dozen to twenty or so attendees. Because restaurants tend to be dimly lit, it pays to bring an LCD projector rental to ensure that all participants can see and hear the presentation clearly.
Projector123.com rents high-lumen LCD projectors for this very purpose. For as little as $99, you can reserve a professional quality projector rental and be up and running in no time. We’ll deliver to the exact location you specify (hotel, business, private address, restaurant, etc.) one day before your event to ensure that you have the equipment you need when you need it.
Each projector rental includes a quickstart setup guide, 24/7 technical assistance whenever you need it, and return shipping.
Whether you’re a drug rep presenting new drug statistics, or a marketing professional presenting sales data, a rental projector can assist you in using vivid images and demonstrative charts to clarify your points and help you get the sales.
Oh and one final yet important tip — remember to snack before you get there. You’ll be so busy networking before and during dinner (and addressing questions and comments after the meal) that you may not have time to eat! Additionally, even the finest restaurants are often willing to make you a to-go box when you include yourself in the final head count.
Bon appetit and happy presenting!
Order your rental projector today from Projector123.com — we’ll help you in selecting the most optimal unit for your location and group size. Click here to get started.
February 17th, 2010
We hope you enjoy this article reprint from professional speaker Ken Okel.
As a professional speaker, I’ve learned that while most audiences want you to succeed, you will lose them if you’re not properly prepared. No matter your skill level, follow these tips and take your talks to a new level.
Start and Finish Strong:
As a broadcaster, I only had about 10 to 15 seconds to grab the viewer’s attention or they’d change the channel. While your audience won’t have a remote control, they’ll tune you out if you’re not holding their attention and capturing their curiosity. Studies have found that you can only focus on a presentation for about eight minutes before your mind will wander. If you’re talking longer than that, you need to make sure that your conclusion sums up the main points of your presentation. If it’s good information, there’s nothing wrong with saying it twice. In order to start and finish strong, you need to spend extra time rehearing your opening and closing and really have it down cold. Your first and last impression will stay with the audience so make it count. It’s also a great way to get rid of any pre-speech nerves.
Believe in What You’re Saying:
Enthusiasm feeds an audience’s interest. Never treat a topic as if it’s not the most interesting thing in the world. Don’t fake excitement but rather show that you like what you’re talking about. Remember as a child how you’d light up when you’d tell your parents about an exciting part of your day? If you can make the ordinary interesting, you’re on your way to being memorable.
So Make the Ordinary Interesting:
How many times have you heard the pre-flight safety messages from a flight attendant? I bet most of the time, you blocked it out. But every once in a while the flight attendant might throw in a joke or a funny observation and suddenly you’re listening. Think about your material. Is there a shared experience that everyone can relate to like oversleeping your alarm clock, losing your keys, or finding less than a cup of coffee left in the office coffeemaker when you need some serious caffeine? Your audience can immediately identify with those situations. Your challenge is to relate it to your topic. This will play a key role in letting the crowd know why they should care about what you’re saying.
Ken Okel is a communications expert who uses real life broadcasting experiences to help successful organizations communicate better, reduce stress, and laugh more. For his free newsletter and special report, 7 Communication Mistakes that are Costing You Money, go to http://www.kenokel.com
Need to rent a projector for your next killer presentation? Click here to see how easy it is to procure a rental projector from Projector123.com.
February 12th, 2010
Everyone appreciates some humor in a presentation — it keeps the tone light, keeps the audience interested and breaks the ice. But there is a certain finesse involved in using humor appropriately in any situation. So from drug reps to sales professionals to corporate trainers, here are some basic guidelines for adding humor to your next presentation.
Tip #1 – Remember, you don’t have to be funny to tell a joke.
Sometimes a true life story comes off a great deal funnier than a one-liner. Begin to notice when you get laughs in your normal conversational life. Notice what jokes go over with what kind of folks, and this will begin to clue you in to what might work with your presentation audience.
Tip #2 – Appropriateness is essential.
As always, know your audience. What is appropriate for one group of people is certainly not appropriate with another. Understand the social boundaries and commonalities so that you can bend or break them in a manner that’s amusing and thought-provoking (if that’s what you’re going for). For example, a really good lawyer joke may be ideal if you are a lawyer who is speaking to non-lawyers. But if you are not a lawyer and you’re speaking to a group of lawyers, not so much. Use common sense and put yourself in your audience’s shoes.
Tip #3 – Be willing to laugh at yourself, but not ad nauseum.
If you make a mistake, or trip, or otherwise bungle something, a comical comment may be appropriate. But nobody likes to listen to someone constantly put themselves down. So use this technique sparingly.
Tip #4 – Look elsewhere.
If you are convinced that you are simply just not funny, don’t give up hope. You can look elsewhere to find a funny cartoon, movie clip, audio, etc. to incorporate into your PowerPoint presentation. Perhaps you have a friend or colleague in the audience who is a stellar joke teller and would be willing to stand up and share a preselected (by you) anecdote at a predetermined time in your presentation. The possibilities are endless.
Join us in the next installment for part 2 of using humor effectively in your presentation. And when you’re ready to present, contact Projector123.com to arrange for an easy, affordable, professional projector rental. Click here for rates and ordering info.
February 10th, 2010
While it’s true that the most critical part of a presentation is a riveting opening, what you’re most likely to be remembered for is actually your closing. Here are some tips for creating a killer closing.
Grabbing your audience with a stellar opening is essential for getting their attention early on, leading your listeners to sit up and take notice. But the closing of your presentation (also called “the takeaway”) is your opportunity to drive home your most essential one to three key points.
Here are our top 3 tips for nailing the takeaway:
1 – Create a simple yet memorable summary slide.
Too often, presenters try to cram their top 8 or so points onto a single summary slide or — worse yet — use multiple summary slides. Remember that in most cases, your summary slide will remain visible longer than any other slide, so take full advantage of that extended screen time to really drive home your key point (no more than 3 key points). If possible, find a humourous or remarkable image to cement the point into their memories.
2 – Begin with the end in mind.
Before sitting down to draft your presentation, ask yourself this question: If I could only give my audience one key point as a takeaway, what would it be? Build your presentaion around that key point, and be sure it’s front and center on your summary slide.
3 – Repetition is key. Repetition is key. Repitition is key.
While it would certainly become annoying to simply repeat the same statement sequentially, repeating a key statement (short, simple, easy to remember, all-encompassing) throughout your presentation will make it that much memorable once the meeting is adjourned. We are bombarded with so many bits of information every day that repetition is usually necessary to make something stick with us. Create a simple summary statement that concisely and effectively makes your point. “Upsells create more revenue for all of us.” “In sales, repeat the positive and immediately dismiss the negative.” “Women are our largest buyer market, so we must market to women.”
Now you should be equipped to nail that all-important summary slide and really drive that takeaway point home. Go get ‘em, Ace!
Remember to reserve your rental projector from the top name in LCD projector rentals. Click here to experience Projector123.com.
February 5th, 2010
In Part 1, we explored two key factors (duration and audience knowledge base) in determining whether or not to include audiovisual support in your employee training or orientations. Next, we’ll take a look at factors involving budget and content.
1. What is your budget? Perhaps the purchase of an LCD projector isn’t a justifiable budgetary expense for occasional employee training or orientations. That’s no problem when you can rent a projector for as little as $99 per rental. Plus, you won’t have to fuss with maintenance, storage, or depreciation – just rent a projector whenever and wherever you need it, and watch how easy and affordable it becomes to incorporate high-quality images into your training and presentation.
2. How technical is your content?
Generally speaking, the more technical your content is, the more necessary audiovisuals become. Highly specialized training requires multiple delivery methods in order to appeal to a wide base of learners and to help cement the new training in the minds of the participants. Whenever possible, you will want to incorporate visual, auditory and tactile learning methods for all key points during the training. An LCD projector can serve two of these three learning styles with high quality audio and visual support. Tactile learning can be incorporated in ways as simple as providing a workbook for participants to fill in blanks or write down notes, or by encouraging participation (speaking, raising hands, role playing, etc.) through simple incentives.
Should you decide to use an LCD projector rental at your next company training event, be sure to contact Projector123.com for the highest quality rental projectors at competitive pricing. Projector123.com is your one-stop shop for fast, affordable, reliable rental projectors. Rent one today!
February 3rd, 2010
Are you in charge of planning or executing employee training for your organization? Here are some helpful points to consider when deciding whether or not to include audiovisual support (and in what capacity) at your next corporate training event.
 1. How long is your training or orientation scheduled to last?
You might consider that longer presentations require some form of stimulation to keep participants focused and engaged. Visual support through an LCD projector is an excellent way to get key points across, drive home takeway bullets, and keep your audience alert and attentive. Training that lasts more than 20 to 30 minutes will almost certainly require some sort of visual enhancement – especially when you remember that approximately 65% of the population is comprised of visual learners who require some form of image or printed words during any learning session.
2. How familiar is your audience with the material being presented?
Hopefully, if you’ve done your homework, you’re taking advantage of training and orientation time to teach your employees something new, as opposed to reviewing rote information. The less familiar your audience is with the information being presented, the more useful visual aids become. Even if your presentation is as simple as “Buidling C is the employee cafeteria,” imagine how much more useful an actual image of the building would be for your new recruits. Images really help to drive the messages home, especially when there’s a lot to cover in a relatively short period of time.
Leaning towards a “yes” for using an LCD projector rental at your next corporate training or employee orientation? Now is the perfect time to contact Projector123.com for professional-grade rental projectors at competitive pricing. Projector123.com is your one-stop shop for fast, affordable, reliable rental projectors. Visit our site to learn more.
February 1st, 2010
Although nurses and medical assistants may hold the opinion that pharmaceutical representatives lead a glamorous working life — breezing in and out of town, wielding lavish expense accounts and collecting substantial salaries — perhaps the best-kept secret is the true nature of the drug rep’s worklife: pressure.
The hardest part of the job isn’t waiting for hours to glimpse a few minutes of face-time with a physician, pouring over stacks of sales reports to find out which physicians are actually prescribing the drug, or persisting beyond reason to coordinate a department educational event.
 The true challenge lies in being able to shine when those face-time opportunities finally present themselves, to knowing the technical answers when the tough questions arise, and to making the best possible case for their product.
That’s why every drug rep know that audiovisual support is essential in presenting any new pharmaceutical information to a physican and his or her staff.
But why pay inflated hotel fees for projector rentals, struggle with new equipment at every location (or worse yet — NO equipment), risk discovering faulty equipment, or lug your own projector from place to place?
There is a MUCH easier way.
Thanks to Projector123.com, you can streamline your administrative time and focus on your presentation when you pre-order your projector rentals online.
Our team of highly experienced personnel perform extensive quality control on every unit, and we stock and rent only the most professional, reliable LCD projectors on the market.
We’ll ship your rental projector via FedEx — directly to the location you specify, with plenty of time to spare, so you won’t have to worry about any unpleasant surprises. Plus, we offer easy billing and payment, prepaid return via FedEx drop off or pick up, and discounts for frequent renters.
Lastly, you won’t get gouged by outrageous hotel prices (at least not on your projector rental!) because our rates start as low as $99 per rental.
Get to know Projector123.com and find out what we can do for you — we’re assisting pharmaceutical reps throughout the United States. Click here to learn more.
January 27th, 2010
Thinking of purchasing an LCD projector for your home or office? The information in this guide will help you decide whether it’s best to rent or own this diverse – yet expensive — piece of audiovisual equipment.
1. How often would you use a projector?
With a purchase price ranging up to $1000 or more, and average yearly preventative maintenance costs of about $150, plus high costs for replacement parts (for example, a projector lamp costs approximately $350 to replace), it doesn’t always pay to purchase an LCD projector when you can rent one when you need it at rates starting at just $99 per rental. Additionally, purchasing a projector for infrequent use means you’ll have yet another piece of equipment to depreciate, store, manage and track. Add the risk of obsolescence into the mix and your choice may become a no-brainer.
2. Where will you use a projector?
If the only place you ever plan to use a projector is in your own conference room for in-house meetings, it may be wise to invest in a projector. However, if you plan to travel to client sites or use your projector during business travel for trade shows, conventions, out-of-state sales meetings and the like, you’ll likely find it much easier to have a rental projector shipped to your meeting location each time you need it.
If you make the choice to rent a projector when you need it, rely on Projector123.com for all of your projector rental needs. We specialize in renting projectors all across the U.S. and we’ll ship your projector rental to the location you specify – exactly when you need it. All our LCD rental projectors are of the highest grade, quality inspected to ensure everything runs smoothly on your end. And with rental rates starting at just $99, this is one business decision that won’t break your budget.
Click here to learn more about rental projectors from Projector123.com.
January 20th, 2010
It’s true – a picture is worth 1,000 words, and adding visual enhancement to a presentation can add power and impact. However, adding too much audio or visual to a presentation can confuse and distract your audience. Here’s how to strike a balance.
Why Use Visuals?
Approximately 65% of the population is made up of visual learners. Therefore, if you are giving an oral presentation with absolutely no visual support, you’ve got to consider that most of your audience is not getting (or retaining) the bulk of your message.
On the other hand, too much visual stimulation can distract audiences away from the message itself, which is why it’s essential to use images in moderation. Used appropriately, visuals help to cement concepts and illustrate key points throughout your presentation.
 How Many Visuals?
Naturally, the most optimal number of images will vary from presentation to presentation. Highly technical or statistical presentations loaded with complex data will likely require more visual support than a presentation that’s based more on subjective measures, or one that is highly interactive.
What Kind of Visuals?
Again, this will depend upon the nature of your presentation, as well as your audience. Consider these questions:
How familiar is your audience with the subject matter?
How complex is your topic?
How many different ideas or concepts are you presenting?
A slide may be useful whenever you are presenting complex data, comparative data, or introducing a new term, idea or concept.
No matter what kind of visuals you decide to add to your PowerPoint presentation, Projector123.com can assist you in creating a powerful, professional display with our high quality projector rentals. Just click here now to learn more about our pricing and procedures.
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