January 26th, 2012
Renting versus buying a projector is a big decision for sales people and organizations. Most sales people work on a relatively small budget, which limits their purchasing power. Renting a projector is not only less expensive than buying one, you also don’t need to worry about maintenance costs. You must, however, figure out what type of project works best for your situation.
Why Use a Rental Projector
Studies have proven time and time again that nearly two-thirds of our population learns better visually. For sales professionals, this means that you can elicit an emotional reaction from your audience. Your potential client may not be able to envision your product or what it can do for their company with a flat presentation with no visual aids. Visually, you can walk the client through the advantages of purchasing what you are selling. A projector will help you close the deal by showing a client how they can be happy with your product.
A projector also forces you to think through your presentation long before you actually present it. You need to create all the visuals ahead of time. This gives you time to think about your audience, what objections they may have and how to overcome those objections.
Types of Projectors for Sales Professionals
A sales professional is often on the go. This means that you need a projector that is lightweight and portable. Larger projectors are also difficult to carry in your luggage if you have an out-of-town meeting. Look for units that are seven pounds or less (or rent a projector when and where you need one) and fit your audience, which includes taking into account the brightness of the screen.
Generally, you will be set up in a room with a lot of ambient lighting. If this is the case, use a brighter projector. For most situations, a rental projector with 3,500 to 5,000 lumens will work for the average size audience. If, however, you are presenting in front of a much larger audience, consider renting a projector with at least 5,000 lumens.
Consider Resolution and Contrast Ratio
Your projector may be lightweight and bright. If it has low resolution, however, your audience won’t be able to properly see what you are selling. Consider renting an HD projector, which has 1920 x 1080 resolution versus the standard 1280 x 800 resolution of the Wide XGA projectors. The HD projectors are also clearer and provide more detail in your projected images, however, they are more expensive as compared to LCD projectors.
Another item to consider is contrast ratio. The contrast ratio refers to how white your white shades are and how black your black shades are. If a projector can’t adequately display certain shades, then your image will look very pixilated when blown up and projected on to a screen.
The best rental projectors have color control settings, which let you adjust the displayed. You can tweak the color based on your personal preferences or the amount of ambient light in the room. Usually, LCD projectors display colors more naturally than DLP projectors. The latter, however, gives colors a more vibrant look than LCD projectors.
The Takeaways
Projectors give you an edge over your competition. You’ll look more professional with a good visual presentation, and you’re more likely to impress your potential client, helping you close the deal.
Projector123.com offers you the most professional, versatile projector for rent on the market, at a surprisingly affordable price – a perfect for your next sales meeting. Click here now to learn more.
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